In brand identity design, creating brand identities is a balancing act between my creativity and client preferences. As a passionate brand designer, I dive deep into crafting unique, visually striking brands. Yet, there are moments when my vision clashes with a client’s tastes, making me reflect on the subjective nature of design.
I recall a specific time I shared with my friend Kelvin Samuel Klutse. I had crafted a brand identity that captured a client’s business perfectly—elegant, warm, creative, and filled with culinary charm. Confident, I presented it, expecting the client to be as captivated as I was.
To my surprise, the client’s response was not what I had anticipated. They expressed appreciation for my effort and acknowledged the quality of my design, but their heart leaned toward a different direction. They were drawn to a simpler and more understated design—a choice that left me bewildered, questioning the very foundations of aesthetic appeal.
I’ve learned that beauty is subjective, and personal preferences are crucial in design. While my first instinct might be to defend my vision, I’ve come to see the value in embracing the client’s perspective. A brand identity isn’t just about aesthetics; it’s a reflection of the client’s values, goals, and audience.
Embracing Growth:
Every instance where my design was met with a different choice has served as a valuable learning opportunity. While there will always be moments of disappointment when a client’s preference diverges from my own, I have come to appreciate the challenges as fuel for personal and professional growth.
After spending time educating the client on her choice of logo and explaining why my final design was the ideal fit, she began to see the vision behind my work. Gradually, she embraced the final sample, appreciating how it truly captured the essence of her brand.
Design is a constant balancing act between artistic vision and client preferences. My journey as a brand designer continues, shaped by these lessons and driven by the endless possibilities ahead.
PS: BeanEasy is a vibrant culinary brand set to revolutionize food products, focusing on burgers and patties.
